Media Locations: Ningde, Fuzhou, Putian, Quanzhou, Xiamen, Zhangzhou, Nanping, Sanming, Longyan

Media Type: Lightbox or LED

Media Specifications: 1.19m×2.1m / 1.30m×1.76m / 1.30m×2.00m / 1.28m×2.24m, etc.

Lighting Hours: Illuminated

Location Description:

Fujian Province is dominated by hills and mountains with a highly developed expressway network stretching 6,100 kilometers, ranking the 2nd among all provincial-level regions in China. All counties and cities can access the expressway network within 15 minutes. The number of ETC users has exceeded 7 million. Highway travel has become the norm for population mobility between counties, towns, prefecture-level cities, special economic zones and the provincial capital. Meanwhile, the main line of G15 Shenhai Expressway serves as a mandatory transit corridor connecting the Yangtze River Delta and Golden Triangle region. Its daily exit traffic volume exceeds 2 million vehicle trips (annual traffic volume over 700 million vehicle trips), topping Fujian’s three major transportation routes.

The number of expressway media billboards has decreased by 95% over the past decade. As of September 2023, Fujian has 117 large expressway billboards and 180 province-wide toll-gate portal lightbox media assets. These media are mainly deployed at key toll gate portals along the main carriageway of Shenhai Expressway (Ningde, Fuzhou, Putian, Quanzhou, Xiamen, Zhangzhou), as well as in Nanping, Sanming and Longyan. Boasting exclusive locations and broad coverage, the media delivers highly eye-catching visual effects free of distractions, enabling more intuitive brand display with concentrated and comprehensive audience reach.