中文
About Us
An integrated investment–operation–research media ecosystem, deep in outdoor scenarios.

Gugu Media is headquartered in Quanzhou, the starting point of the Maritime Silk Road. Under the leadership of its founder, the team has been deeply engaged in the outdoor media industry for 25 years, serving more than 500 brand clients. As a professional outdoor media company, Gugu Media integrates resources across expressways, high-speed rail, airports, and urban scenarios, building a full-chain communication matrix spanning "transport hubs + city landmarks + community terminals".

2015
公司成立时间
25
专注户外传播领域/年
500+
累计服务客户
Startup & Exploration (2001–2010)
Transformation & Upgrading (2011–2015)
Refined Research & Deep Cultivation (2016–2021)
Ecosystem Building (2022–2026)
Development history
2001
Entering the media industry
2002
Erecting the first outdoor billboard
2003
Expanding into expressway outdoor media
2005
Founding Tongcheng and expanding into brand design
2007
Cumulatively building 300 high-mast billboards
2009
Surpassing 100 clients served
2011
Expanding into bus body advertising
2013
Entering the high-speed rail media sector
2015
Founding Gugu Media and building our own media operations platform
2016
Establishing an outdoor advertising R&D center
2017
Completing the first outdoor LED screen
2018
Building the first landmark outdoor billboard
2019
Expanding into community lightbox urban media
2020
Acquiring lightbox projects at expressway toll stations across Fujian Province
2021
Winning the bid for expressway outdoor billboard operating rights in Fujian
2022
Cumulatively serving over 300 clients, including more than 30 long-term clients with 5+ years of cooperation
2023
Operating more than 60% of Fujian's expressway outdoor media
2024
Winning the bid for all-media operating rights at Jinjiang International Airport
2025
Winning media operating rights at 7 high-speed rail stations
2026
Achieving integrated operation of expressway, high-speed rail, and airport media, plus urban space media
2002
Erecting the first outdoor billboard
2003
Expanding into expressway outdoor media
2005
Founding Tongcheng and expanding into brand design
2007
Cumulatively building 300 high-mast billboards
2009
Surpassing 100 clients served
2011
Expanding into bus body advertising
2013
Entering the high-speed rail media sector
2015
Founding Gugu Media and building our own media operations platform
2016
Establishing an outdoor advertising R&D center
2017
Completing the first outdoor LED screen
2018
Building the first landmark outdoor billboard
2019
Expanding into community lightbox urban media
2020
Acquiring lightbox projects at expressway toll stations across Fujian Province
2021
Winning the bid for expressway outdoor billboard operating rights in Fujian
2022
Cumulatively serving over 300 clients, including more than 30 long-term clients with 5+ years of cooperation
2023
Operating more than 60% of Fujian's expressway outdoor media
2024
Winning the bid for all-media operating rights at Jinjiang International Airport
2025
Winning media operating rights at 7 high-speed rail stations
2026
Achieving integrated operation of expressway, high-speed rail, and airport media, plus urban space media
2001
Entering the media industry
2001
2002
2003
2005
2007
2009
2011
2013
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
Cooperative brands
500+
Cumulative service to customers
Ancient valley culture
Core values
Gugu people adhere to the "five core values", inherit the spiritual bloodline of southern Fujian people of "love to fight, dare to win, open to Nahai", and provide customers with better media services with the attitude of "professionalism and focus"
01
Integrity first — this is our bottom line.
02
Pragmatic and enterprising — this is our style.
03
Customer first — this is our original purpose.
04
Embrace change — this is our wisdom.
05
United in purpose, winning together — this is our vision.
Integrity first — this is our bottom line.
We mean what we say, and we deliver what we promise. Commitments to our clients are honored with everything we've got; commitments to our colleagues are never passed along. Integrity is the hallmark of the Gugu name.
Pragmatic and enterprising — this is our style.
From building a new billboard to servicing a single lightbox, we do the job steadily and earnestly. We believe in a hands-on spirit: tackle problems head-on, and push through difficulties step by step.
Customer first — this is our original purpose.
What we do in media comes down to one thing — solving our clients' problems. We always ask: "What value can I add?" We succeed only when our clients succeed, and we win their respect and trust through truly professional service.
Embrace change — this is our wisdom.
Media is transforming fast — from classic billboards to digital screens. Standing still means falling behind. We embrace innovation, experiment with new business models, and welcome fresh ideas from everyone on the team, because innovation is what fuels our growth.
United in purpose, winning together — this is our vision.
We grow our partners and community through giving — and we do it together. Across teams, we support one another and fill in wherever needed, building a culture of "all for one, one for all." Our partners' growth is our company's growth, and a thriving company carries its partners far into the future.